STEP 1: DISCOVERY

“How people find you”

Where it happens:

• Up Arts Gallery profile
• Art shows & events
• Word of mouth

What matters:

• Clear visuals
• A short, human artist story
• Easy way to learn more

Up Arts Gallery supports:
Artist profiles, galleries, local visibility

STEP 2: CAPTURE

“Don’t let interest disappear”

What to do:

• Offer a simple way to stay in touch
• Use a QR code at shows
• Ask permission, not commitment

Example language:

“If you’d like studio updates or future work, you’re welcome to join my list.”

Up Arts Gallery supports:
QR codes, email capture forms

STEP 3: WELCOME

“Start the relationship”

What happens:

• Automatic welcome message
• Thank them for joining
• Share one meaningful story or piece

Purpose:

• Build trust
• Set expectations
• Create warmth

Up Arts Gallery supports:
Welcome emails, story templates

STEP 4: NURTURE

“Stay connected without selling”

What to share:

• Behind-the-scenes moments
• New work in progress
• Upcoming shows
• Personal reflections

Frequency:

• 1–2 times per month

Tone:

• Honest
• Human
• Unrushed

Up Arts Gallery supports:
Story prompts, email templates

STEP 5: INVITE

“Let people buy when they’re ready”

How to invite:

• Share availability naturally
• Mention pricing clearly
• Offer previews or early access

Example:

“This piece will be available this weekend if it speaks to you.”

Up Arts Gallery supports:
Artwork listings, price context, collector notifications

STEP 6: FOLLOW UP

“Most sales happen here”

What to do:

• Send a gentle follow-up
• Share related work
• Invite questions

No pressure. No guilt.

STEP 7: REPEAT SIMPLY

“Consistency beats intensity”

Monthly rhythm:

• Share → Connect → Invite
• Adjust based on what feels right
• Keep it human

Result:
Predictable sales. Stronger collectors. Less stress.