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Pricing is one of the hardest parts for artists.

Not because it’s complicated—but because it feels personal.

A simple shift

Pricing is not about your worth.

It’s about:

  • consistency
  • clarity
  • sustainability

Ways to price your work

Start with one method:

  • By size
  • By time + materials
  • By comparison to similar artists

Keep it consistent

If your pricing changes randomly:

  • buyers lose trust
  • you lose confidence

Create levels

Make your work accessible:

  • small pieces
  • mid-range work
  • larger signature pieces

Raise your prices gradually

Increase when:

  • work is selling consistently
  • demand increases
  • your work improves

A calming reminder

It’s okay if your first pricing isn’t perfect.

What matters is that you:
choose a system and stick with it.

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By Jeff • June 6, 2026
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